The price, though, isn?t much smaller; the base-level iPad mini, which comes with 16 GB of storage, will cost $329. The most expensive version, with 64 GB of storage and cellular capabilities, will go for nearly twice as much.
The iPad mini is not a 7-inch tablet?its 768 x 1024?pixel screen measures 7.9 inches diagonally?but 7-inch tablets are its main competition. Apple put the Google Nexus 7 directly in its crosshairs during today?s announcement by focusing on the way apps display and function on a small tablet screen. Apps running on the iPad mini are more likely to be scaled-down iPad apps than scaled-up iPhone apps; that means they tend to look better than Android tablet apps, which are usually enlarged phone apps.
Web browsing is better, too, Apple says; the same webpage gets 50 percent more display area on the mini compared with the Nexus 7. And Apple out-performs Google even before the tablets are turned on. At 0.68 pounds, the mini weighs in a tad lighter than the Nexus 7.
Today?s Apple event went according to Apple tradition, which means a bunch of less exciting announcements came before the mini took the stage. The company introduced a 13-inch MacBook Pro with Retina display, which, like the larger Retina-display laptops introduced earlier this year, comes without an optical drive.
There are also new Mac Minis and iMacs, both with faster processors and more hard-drive space. The desktop iMacs get much thinner, too, measuring just 5 mm at their thinnest points. They also get what Apple?s calling a Fusion Drive?a combination solid-state and traditional hard-drive setup. The computer comes with a 128 GB solid-state drive plus either a 1 TB or 3 TB hard drive.
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