Xpressdocs explains why real estate direct mail marketing is still alive and well.
With the ever-increasing popularity of the Internet, along with the proliferation of social media and email marketing strategies, many wonder if real estate direct mail marketing is still valid.? According to Exact Target?s 2012 Channel Preference Survey, 65 percent of Americans have made a purchase as a result of direct mail they received.? Not only has more than half of U.S. population purchased items based on a direct mail solicitation, but direct mail is the only advertising channel that is not viewed as inappropriate by consumers. This is in stark contrast to advertisements on social media or in email, which are often considered intrusive and unsolicited.
Direct Mail is Personal
Consumers like receiving information personally addressed to them, and with real estate direct mail marketing, you can personalize the mail piece with names and focus the message on recipients? specific needs and interests.? Research shows that when customers feel they receive individual attention, they are more likely to use the products and services offered by the source of the direct mail communication.
Direct Mail is Targeted
Television and radio reach a larger audience, but that greater reach often comes with a hefty price tag.? Furthermore, there is no way to focus those types of advertisements directly on the customers who are most likely to use the advertiser?s products and services.? Real estate direct mail marketing offers opportunities to use geographic and demographic list building tools that create a more targeted, qualified audience that is much more likely to respond to the advertisement.
Direct Mail is Easy and Cost Effective
Real estate direct mail marketing does not require marketers to be direct mail experts, nor must they have a multimillion-dollar budget to reach customers that are the most likely to use their products and services.? Real estate direct mail marketing makes it easy to create a marketing campaign that is affordable in a short time.
Real estate direct mail marketing is alive and well with proven statistics and results.? Xpressdocs has the full-service print and mailing solution needed to get you started on your next real estate marketing campaign.
Source: http://blog.xpressdocs.com/real-estate-direct-mail-marketing-is-alive-and-well/
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