While marketing on the internet can be different from a traditional business in a number of ways, there are many basic fundamentals of ethics and human psychology that hold true. No matter what type of business you are in, if you can figure out how to relate to other people and then provide value for those people, you are going to increase your success. This article will show you some of the ways that you can make money online by building relationships and providing value for other people, with an emphasis on list building and email marketing.
The word ?relationship? is obviously based on the word ?relate,? so the quality of the relationships that you can build with your subscribers is based on how well you can relate to what they are going through. This is especially important when it comes to niche marketing, because if somebody has subscribed to your email list for a certain niche market such as golfing, you know that golfing is something that they are interested in and you can use that common interest to relate to them. None of your subscribers will ever feel like they can trust you until they feel like they can relate to you.
One thing that most of us use the internet for is to check our email, and one of the best ways to stay in touch with a large group of people is by using email. While you are never allowed to send out unsolicited emails, you are allowed to build a targeted list of subscribers who are interested in what you are offering. One of the best ways to build this type of list is to use something called a squeeze page, where the reader only has the choice of signing up for your list (usually in exchange for a free gift of some kind) or simply exiting the page.
If a reader is willing to sign up to your email list by providing their name and email address, they have shown you that they trust you enough to give you sensitive personal information, and this is a responsibility that should not be taken lightly. Instead of trying to market something to your subscribers right away, you should take the time to relate to them and maybe provide them with some free valuable information related to your niche market topic. The more value that you can create for your readers, the more they will trust you and the more willing they might eventually be to make a purchase.
Just because you have built a relationship with your readers and provided them with some valuable information or free gifts, this does not make it alright to try to sell them something that you know is not valuable just to make a buck. This is where your ethics come into play, and you need to use the same rules for providing as much value as you possibly can. By remembering the fundamental business principles of relationship building and providing value, you can be sure to grow your business as much as possible and make money online in a way that is honest and ethical.
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