Video a Great Way to Increase SEO for Dealers and their Service Departments
In today?s econ?omy, where credit is scarce and con?sumers are keep?ing their vehi?cles longer, the ser?vice depart?ment can increase their online pres?ence when poten?tial cus?tomers are search?ing for these types of ser?vices by apply?ing SEO (Search Engine Opti?miza?tion) tech?niques to their online dig?i?tal mar?ket?ing strat?egy, says AJ?LeBlanc, cofounder?of?Car-mercial.com?and?Carbuyersengine.com. Dur?ing a time when 30% of Google searches are being done on YouTube and videos are play?ing a highly vis?i?ble role in Google searches, videos are becom?ing a very impor?tant mar?ket?ing chan?nel for deal?ers and their ser?vice departments.
Russ Dar?row Auto?mo?tive Group, based in Wis?con?sin, is employ?ing the use of video SEO to gain a more dom?i?nant page one search pres?ence for their 14 stores when local con?sumers are search?ing for auto?mo?tive ser?vices. ?Using videos each month tar?get?ing these ser?vice related key?words gets each store more page one search expo?sure than our web?sites can do alone,? said Colleen Kellen, direc?tor of mar?ket?ing for the company.
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