Direct Mailing is a great way to get your information, special offers or discounts to your customers and potential clients. It is a very simple yet effect way to market your business or company and has been tried over and over throughout the years. If direct mailing didn?t work your letterbox would be pretty empty.
Here are 7 excellent reasons why you need to use direct mailing for your business or company ? using postcard printing, greeting cards and flyers.
1 ? Direct Mail Marketing works when you?re not! It doesn?t matter if you are away on holidays, asleep, working, or just too busy running your business ? your direct mail campaign is working for you. It will continue to promote your business over and over again. You don?t even have to be there while it presents you to the area; nothing can stop the mail, so it is always there for you, working and delivering your message.
2 ? It helps increase your efforts ? Do you want to know one of the worst ways to waste your time? Try giving your very best sales presentation to just one person at a time. Trying to sell or promote your business, service or company like that might get you one new customer a day, but get some flyer printing done and send out 1000 flyers by direct mail and your best sales pitch gets delivered to a 1000 new prospects simultaneously.? This is a very smart way of increasing your efforts a thousand fold!
3 ? You get to target your audience ? Instead of going door to door ? hoping people are home, dealing with dogs ? or just talking to people who aren?t interested, or who aren?t in a position to take up your offer, direct mail marketing allows you to pinpoint the people you are looking for, the best potential clients or customers.
4 ? It?s easy to keep track of any return on your investment. If you are a small business owner you can?t afford to waste a cent on marketing that won?t work. With direct mail marketing you can *code* all your flyer printing and postcard printing to determine the exact number of responses you receive from your campaign. The results of your direct mail marketing campaign will come back quickly ? so once you know what has worked and what hasn?t worked you can *tweak* your next flyer printing or postcard printing run to increase responses on your next campaign.
5 ? It is relatively inexpensive ? while you need to check with Australia Post, Acquisition mail (non-personalised addressed mail to households) can cost as little as 32cents per item up to 45cents depending on the size and type of mail you are sending. So when flyer printing or postcard printing, keep in mind the postal charges and size your flyers and postcards accordingly. ?This means you can send targeted mail to 100 people for as little as $32.00.
6 ? Your flyer or postcard gets one on one attention. One of the best things about direct mail is that it gets one-on-one attention from your perspective clients or customers. Unlike TV commercials, radio commercial, billboards or newspapers, direct mail is opened one piece at a time. It?s looked at a piece at a time and is a great way to catch your potential customer or client?s undivided attention
7 ? Direct Mail is something you can touch and feel. Remember when you get your flyer printing or postcard printing done ? direct mail is something you can hold in your hands, something you can put on the fridge. It?s not driven past, heard and forgotten, or deleted by the push of a key. It?s physical and is something that can hang around (or be even passed on) and has what?s known as *lingering marketing effects*
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Source: http://www.print2day.com.au/blog/7-reasons-direct-mail-marketing/
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