There?s no shortage of blog posts, message threads, and Coupa- & Creamery-inspired banter around the topic of fundraising for early-stage startups. And, as nearly every founder knows all too well, the mantra is "always be fundraising." And yet, at the same time, something doesn?t feel quite right with respect to the manner in which investors and founders court each other today, what with the sheer number of companies spawned weekly, the amount of capital sloshing around, and ultimately, the time that is lost building and selling products because of inefficiencies in the inevitably torturous process of raising Series A financing. With all of this in mind, I've been trying to observe what first-time, early-stage founders who are potential candidates for Series A funding truly want in an investment partner. The following post isn't scientific or data-driven in nature, and naturally, each startup (and investor) is like its own snowflake, unique in their own special ways. The following isn't directly prescriptive, either. What do I know, right? Instead, I tried to apply the most basic framework within four categories for what a founder might consider, at a high level, as he or she embarks on this process, assuming the investment size and terms were suitable:Source: http://feedproxy.google.com/~r/Techcrunch/~3/60nlZbff8rg/
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